Privacy Policy
This privacy policy sets out how Giant UK Limited uses and protects your personal data.
1. IMPORTANT INFORMATION AND WHO WE ARE
Privacy Policy
This privacy policy gives you information about how Giant UK Limited collects and uses your personal data including where received from the Administrators of Thomas’ Cycle Revolution Limited, via use of our website or where you have provided us with your personal data. This privacy policy covers the personal data processing activity in respect of the Thomas Cycle Revolution brands now owned by Giant UK Limited which include The Cycle Room (Formally known as Cycle Evolution and Cycle Revolution).
We have not knowingly received, and we do not knowingly collect personal data relating to children under the age of 18. In the event it comes to our attention that personal data relating to a child younger than 18 has been shared with us, we shall carry out appropriate deletion or anonymisation without undue delay.
Controller
Giant UK Limited is the controller and responsible for your personal data (collectively referred to as "COMPANY", "we", "us" or "our" in this privacy policy).
Giant UK Limited is part of the Giant Group (Group) which is made up of different legal entities, details of which can be found here: www.giant-bicycles.com/en/brands. This privacy policy is issued on behalf of the Company however where personal data is shared with the Group in accordance with this privacy policy, the respective Group company privacy policy shall be applicable which shall be made available upon request.
If you have any questions about this privacy policy, including any requests to exercise your legal rights (paragraph 9), please contact us using the information set out in the contact details section (paragraph 10).
2. THE TYPES OF PERSONAL DATA WE COLLECT ABOUT YOU
Personal data means any information about an individual from which that person can be identified.
We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:
- Identity Data includes first name, last name, any previous names, username or similar identifier, marital status, title, date of birth, gender, driving licence and passport details, photographs, and identity details of any next of kin supplied to us.
- Contact Data includes billing address, delivery address, home address, email address and telephone numbers including contact details of any next of kin supplied to us.
- Financial Data includes bank account and payment card details.
- Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us including ID document number.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, device ID and other technology on the devices you use to access this website.
- Profile Data includes your username and password, account names of Facebook, google and apple, your interests, preferences, feedback, requests, questions, complaints, opinions, ideas and survey responses whether received by email, contact forms, social media or other forms of communication.
- Usage Data includes information about how you interact with and use our website, products and services, e-bicycle details (and settings) and frame model number.
- Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
3. HOW IS YOUR PERSONAL DATA COLLECTED?
We use different methods to collect data from and about you including through:
Your interactions with us. You may give us your personal data by filling in online forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
- apply for our products or services including in respect of demonstrations of such products and services;
- create an account or use our website;
- subscribe to our service or publications including emails and newsletters;
- request marketing to be sent to you;
- enter a competition, promotion or survey;
- give us feedback or contact us;
- registration or benefit from warranties and guarantees; or
- communicate with us on behalf of a business.
Personal Data received from the Administrators of Thomas’ Cycle Revolution Limited (in Administration) is as follows: Identity, Contact, Financial and Transaction Data. This personal data was received following asset purchase by Giant UK Limited from the Thomas’ Cycle Revolution Limited (in Administration).
Automated Technologies or Interactions. If you interact with our website, we will automatically collect Technical Data and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data and Usage about you if you visit other websites employing our cookies. Please see our Cookie Policy: thecycleroom.co.uk/pages/cookies/ .
Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
- Usage and Technical Data is collected from the following parties:
- analytics providers such as Microsoft, Google, TikTok, based outside the UK;
- search information providers such as Google and Bing based outside the UK; and
- other third parties as further detailed in our Cookie Policy: thecycleroom.co.uk/pages/cookies/.
- Contact, Financial and Transaction Data is collected from providers of technical, payment and/or delivery services such as Klarna Financial Services UK Limited, PayPal UK Ltd, Secure Trust Bank PLC and V12 Retail Finance Limited.
- Identity, Contact, Transaction and Financial Data is collected from third parties including ICT Service Providers, EPOS (electronic point of sale) providers, debt collection professionals and payment service providers.
- Identity, Contact, and Usage Data is collected from our franchisees and third party retailers.
4. HOW WE USE YOUR PERSONAL DATA
Legal basis
The law requires us to have a legal basis for collecting and using your personal data. We rely on one or more of the following legal bases:
- Performance of a contract with you: Where we need to perform the contract, we are about to enter into or have entered into with you.
- Legitimate interests: We may use your personal data where it is necessary to conduct our business and pursue our legitimate interests, for example to prevent fraud and enable us to give you the best and most secure customer experience. We make sure we consider and balance any potential impact on you and your rights (both positive and negative) before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law).
- Legal obligation: We may use your personal data where it is necessary for compliance with a legal obligation that we are subject to. We will identify the relevant legal obligation when we rely on this legal basis.
- Consent: We rely on consent only where we have obtained your active agreement to use your personal data for a specified purpose, for example if you subscribe to an email newsletter.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use the various categories of your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
| Purpose/Use | Type of data | Legal basis and retention period*
*Any retention periods not set out in this table are set out in paragraph 8. |
|---|
| To register you as a new customer. | (a) Identity Data
(b) Contact Data | Performance of a contract with you.
We will retain this data for as long as necessary as further detailed in paragraph 8. |
To process and deliver your order including:
(a) Manage payments, fees and charges including finance in respect of the products and services
(b) Collect and recover money owed to us
(c) registering your bicycle and guarantee / warranty that comes with it;
(d) registering a helmet crash and providing you with a new helmet (where so entitled)
(e) providing bicycle servicing services | (a) Identity Data
(b) Contact Data
(c) Financial Data
(d) Transaction Data
(e) Marketing and Communications Data | a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us, preventing and detecting fraud related to payments and orders or misuse of services, maintaining accurate records for audit and compliance, investigating and handling suspected misuse of guarantees or warranties, assessing credit risk prior to providing finance / entering into a contract with you,)
We will retain this data for as long as necessary as further detailed in paragraph 8 except in respect of (c) namely the registration of bike, whereupon such personal data shall be retained until such time as the guarantee period expires. |
| To facilitate finance via a purchase agreement including with Klarna Financial Services UK Limited, PayPal UK Ltd, or Secure Trust Bank PLC / V12 Retail Finance Limited. | (a) Identity Data
(b) Contact Data
(c) Financial Data
(d) Transaction Data | (a) Performance of a contract with you;
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (facilitating smooth and flexible payment options, preventing fraud and ensuring secure financial transactions, assessing creditworthiness and managing financial risk and complying with internal administrative processes and governance relating to finance arrangements)
We retain personal data until your order for purchase has been complete except where personal data needs to be retained for a longer period in order to fulfil our tax obligations as further referred in paragraph 8 below. |
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Dealing with your requests, complaints and queries;
(c) Contacting you in case of a product recall or safety announcement regarding a product;
(d) receiving contact forms from you asking questions or making requests. | (a) Identity Data
(b) Contact Data
(c) Profile Data
(d)Marketing and Communications Data | (a) Performance of a contract with you.
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and manage our relationship with you, keeping you informed of important business and policy updates, maintain appropriate standards of customer service and support, safeguarding users and the public by communicating critical safety information, and improving internal processes based on user interactions and feedback)
In respect of personal data referred in (a) to (c), it shall be retained for as long as necessary as referred in paragraph 8 below.
In respect of personal data referred in (d) this information is retained until you are satisfied with our response |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) | (a) Identity Data
(b) Contact Data
(c) Technical Data | (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise and in respect of unauthorised access, ensuring network and information security, maintaining and improving IT systems and infrastructure, supporting business continuity and disaster recovery, analysing system performance and usage, complying with corporate governance and regulatory obligations and monitoring and resolving technical issues. )
(b) Necessary to comply with a legal obligation
We will retain this data for as long as is necessary as referred in paragraph 8 below |
| To deliver relevant website content and online advertisements to you and measure or understand the effectiveness of the advertising we serve to you | (a) Identity Data
(b) Contact Data
(c) Profile Data
(d) Usage Data
(e) Marketing and Communications Data
(f) Technical Data | (a) Necessary for our legitimate interests (to study how customers use our products/services and to develop them, to grow our business and to inform our marketing strategy, personalising user experience and content delivery, improving the effectiveness of advertising campaigns, promoting products and services to interested users and measuring and understanding audience engagement and preferences) |
| To use data analytics to improve our website, products/services, customer relationships and experiences and to measure the effectiveness of our communications and marketing. | (a) Technical Data
(b) Usage Data
(c) Marketing and Communications Data | (a) Consent. Where we carry out profiling using browser history data, the explicit consent of customers will be obtained. Customers may withdraw their consent by accessing our website and requesting the consent be withdrawn.
(b) Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website updated and relevant, to develop our business and to inform our marketing strategy)
We will retain this data in accordance with paragraph 8 below. |
| To send you relevant marketing communication and newsletters and make personalised suggestions and recommendations to you about goods or services that may be of interest to you based on your Profile Data. | (a) Identity Data
(b) Contact Data
(c) Technical Data
(d) Usage Data
(e) Profile Data
(f) Marketing and Communications Data | (a) Necessary for our legitimate interests (in respect of existing customers only, to carry out marketing of our own products and services (and not those of third parties) to which you are expecting to receive– you may opt out of such marketing activity at any time by contacting us (details of which are set out at paragraph 10 below) or unsubscribing via our newsletters and emails.
or
(a) Consent, having obtained your prior consent to receiving direct marketing communications. You have the right to withdraw your consent at any time using an available unsubscribe facility or by contacting us (details of which are set out at paragraph 10 below).
Where marketing activity is carried out following profiling activity, Consent will be the relevant legal basis.
Your email address, as a subscriber of newsletters, shall be stored until you cancel your subscription any other data will be retained in accordance with the retention provisions at paragraph 8 below. |
| To carry out market research through your voluntary participation in satisfaction surveys | (a) Identity Data
(b) Profile Data | (a) Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services based on customer feedback, understanding customer needs and preferences, enhance customer experience and develop new business strategies).
(b) Consent – by explicitly agreeing to participate in market research and voluntarily answering questions asked.
We will retain this data for as long as is necessary in accordance with paragraph 8 |
| To calculate the percentage of users accessing a specific website feature in order to analyse general trends in how users are interacting with our website. | (a) Contact Data
(b) Usage Data
(c) Technical Data | (a) Necessary for our legitimate interests to help improve the website and our service offering. |
| To allow inspection and copy of information by the Administrators of Thomas’ Cycle Revolution Limited (in Administration). | (a) Identity Data
(b) Contact Data
(c) Transaction Data | (a) Necessary for our legitimate interest to comply with the terms of an Asset Sale Agreement between Giant UK Limited and the Administrators to enable debt collection activity.
Access to such personal data will be made available for a period of 6 months from 22nd March 2026 only. |
If in the future we intend to process your personal data for a different purpose that is not compatible with the original purpose, before we begin any further processing we will provide you with information about that other purpose and, where required by law, will obtain your consent.
Direct Marketing
During the registration process on our website when your personal data is collected, you will be asked to indicate your preferences for receiving direct marketing communications from us via email, or if you have requested information from us or purchased goods or services from us and you have not opted out of receiving the marketing.
We may also analyse your Identity, Contact, Technical, Usage and Profile Data to form a view which products, services and offers may be of interest to you so that we can then send you relevant marketing communications. You have the right to withdraw your consent to such marketing communications as set out in this privacy policy.
We may carry out some profiling for the purposes of marketing however such profiling will be limited to use of the geographical location of the IP address being used and/or your browser history. Where required by UK data protection laws, your explicit consent will be obtained prior to carrying out marketing activating following such profiling.
Third-party marketing
We will get your express consent before we share your personal data with any third party for their own direct marketing purposes. You have the right to withdraw your consent to such marketing communications by using the contact details at paragraph 10 below or, where available, using the unsubscribe facility.
Opting out of marketing
You can ask us to stop sending you marketing communications at any time by logging into the website and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out or unsubscribe links within any marketing communication sent to you or by contacting us using the contact details at paragraph 10.
If you opt out or unsubscribe to receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product/service warranty registration, appointment reminders, updates to our Terms and Conditions, checking that your contact details are correct or regarding safety announcements or product recalls.
Cookies
For more information about the cookies we use and how to change your cookie preferences, please see: thecycleroom.co.uk/pages/cookies/
5. DISCLOSURES OF YOUR PERSONAL DATA
We may share your personal data where necessary with the parties set out below for the purposes set out in the table Purposes for which we will use your personal data above.
- The administrators of Thomas’ Cycle Revolution Limited (In Administration) in respect of Identity, Contact and Transaction Data only may inspect and copy your personal data for a period of up to six months from 23rd March 2026 only;
- Provider of finance for the purchase of products and services including Klarna Financial Services UK Limited, PayPal UK Ltd, Secure Trust Bank PLC and V12 Retail Finance Limited. Further information and Klarna’s user terms you can find here General information on Klarna you can find here. Your personal data is handled in accordance with applicable data protection law and in accordance with the information in Klarna's privacy statement.
- Delivery services including DPD, Royal Mail and TNT/FedEx;
- Other companies within the Group (including those located outside the EEA);
- Provider of ICT and Payment service providers including Citrus-Lime Ltd, Hostinger UK Limited, Cloudfare Limited, Adyen NV and Amazon Web Services
- Third parties to whom we may choose to sell, transfer or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.
We require all third parties to respect the security of your personal data and to treat it in accordance with applicable data protection law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
Except for the parties mentioned above, we do not under any circumstance provide your personal data to other companies or organisations, unless we are required to do so by law (for example, when the police demand access to personal data in case of a suspected crime).
6. INTERNATIONAL TRANSFERS
International transfers within the Group
We share your personal data within the Group. This will involve transferring your data outside the UK to our overseas offices in the following countries: Netherlands.
Whenever we transfer your personal data out of the UK to countries which have laws that do not provide the same level of data protection as UK data protection law, we always ensure that a similar degree of protection is afforded to it by ensuring that the following safeguards are implemented.
We use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement or Standard Contractual Clauses for international data transfers. To obtain a copy of these contractual safeguards, please contact us using the contact details referred to in paragraph 10 below.
International transfers to service providers/other third parties
We may transfer your personal data to financial service providers that carry out certain functions on our behalf. This may involve transferring personal data outside the UK including to the Republic of Ireland, Netherlands and to countries which have laws that do not provide the same level of data protection as UK data protection law.
Whenever we transfer your personal data out of the UK to service providers, we ensure a similar degree of protection is afforded to it by ensuring that the following safeguards are in place. On that basis we will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data (“Adequate Territories”) or, where transfer takes place to non-Adequate Territories, we may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement or the Standard Contractual Clauses with UK Addendum. To obtain a copy of these contractual safeguards, please contact us using the contact details referred to in paragraph 10 below.
7. DATA SECURITY
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those who need it to fulfil their tasks namely employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.
Such security measures include:
- Use of secure connections (Secure Sockets Layer of SSL) to encrypt all information between you and our website when entering your personal data;
- keeping logs of all requests for personal data;
- Multi-factor authentication
- Security Policy (reviewed and updated regularly)
- Staff training
- Regular change of passwords
- Locked physical storage
- Use of API links and password control
- Transport Layer Security
- Annual audits which include review of:
- Assignment of responsibilities
- Raising awareness
- Training of Employees
- Adequacy of organisational and technical controls to protect Personal Data
- Records management procedures (including data minimisation)
- Adherence to the qualified rights of the Data Subject
- Privacy by design and default
- Consent for direct marketing and ability for consent to be withdrawn
- Data transfers including on an international basis
- Incident management (including Personal Data breaches)
- Complaints handling
- The currency of Data Protection policies and Privacy Notices
- Accuracy of Personal Data being stored
- Conformity of any data processor activities
- Adequacy of procedures for redressing poor compliance.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. DATA RETENTION
How long will you use my personal data for?
| Type of Data | Lenght of Use |
|---|
| If you register your bike with us | Until the guarantee/warranty period expires |
| Data obtained in respect of prize draws, competitions or completion of satisfaction surveys | No longer than 1 year from when the data was obtained |
All other personal data including in respect of that obtained:
(a) whilst entering into a purchase agreement with you,
(b) when you receive the benefit of bike servicing or demonstrations
(c) when responding to messages received by you via email or social media
(d) to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements | As long as is necessary.
To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements. |
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see paragraph 9 below for further information. Where deletion is not possible, we will anonymise your personal data (so that it can no longer be associated with you). Further, in certain circumstances (including in respect of customer satisfaction surveys) for research or statistical purposes, we will also anonymise your personal data in which case we may use this information indefinitely without further notice to you.
9. YOUR LEGAL RIGHTS
You have a number of rights under UK data protection laws in relation to your personal data.
You have the right to:
- Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
- Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
- Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
- You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes (see OPTING OUT OF MARKETING in paragraph 4 for details of how to object to receiving direct marketing communications).
- Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
- Withdraw consent at any time where we are relying on consent to process your personal data (see the table in paragraph 4 for details of when we rely on your consent as the legal basis for using your data). However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent.
- Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:
- If you want us to establish the data's accuracy;
- Where our use of the data is unlawful but you do not want us to erase it;
- Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
- You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.
If you wish to exercise any of the rights set out above, please contact us at the Contact details set out at paragraph 10. No fee usually required. We shall [action] your request within 28 days of receipt.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
10. CONTACT DETAILS
If you have any questions about this privacy policy or about the use of your personal data or you want to exercise your privacy rights, please contact us in the following ways:
Giant UK LTD – TCR Brands
Charnwood Edge, Syston Road
Leicester
LE7 4UZ
T: 01206 699311
E: [email protected]
11. COMPLAINTS
You have the right to make a complaint to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues Data protection: Make a complaint - GOV.UK. However, before doing so please make sure you have first made your complaint to us or asked us for clarification if there is something you do not understand. The ICO will expect you to have done this before reviewing your complaint. Please raise all complaints using the relevant contact details set out in paragraph 10 above.
12. CHANGES TO THE PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES
We keep our privacy policy under regular review. This version was last updated in April 2026. Historic versions can be obtained by contacting us.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us, for example a new address or email address.
13. THIRD-PARTY LINKS
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.