| Google Tag Manager | Loads and manages tracking tags on the site without storing personal data itself. | Tags may collect data depending on what is deployed (does not store personal data by itself). | policies.google.com/privacy |
| Google Analytics | Tracks how visitors use the site to help improve performance and user experience. | Device & browser info, pages visited, interactions, IP addresses (anonymised if enabled). | policies.google.com/privacy |
| Google Ads | Measures advertising performance and helps show relevant ads. | Interaction with ads, device/browser info, IP addresses, site behaviour. | policies.google.com/privacy |
| Meta Pixel | Tracks user interactions for ad measurement, optimisation and audience building. | Browsing behaviour, device/browser info, interactions with ads or content. | facebook.com/privacy/policy |
| TikTok Pixel | Measures advertising effectiveness and optimises TikTok ad campaigns. | Browsing behaviour, device info, interaction with ads or website content. | tiktok.com/legal/page/row/privacy-policy |
| Microsoft Clarity | Provides anonymised heatmaps and session recordings to understand user behaviour. | Mouse movements, clicks, scrolls, device/browser info, IP addresses (anonymised). | privacy.microsoft.com/privacystatement |
| ChatWoot | Live chat tool used to provide support and answer customer queries. | Chat transcripts, email addresses (if provided), device info. | chatwoot.com/privacy-policy |
| Omnisend | Email and SMS marketing automation used for communications and remarketing. | Contact info (email/phone), interaction with marketing messages, browsing behaviour. | omnisend.com/privacy/ |
| PayPal | Payment processing and fraud prevention. | Payment details, billing info, transaction history. | paypal.com/webapps/mpp/ua/privacy-full |
| Klarna | Payment solutions including Pay Later options and credit checks. | Payment info, credit info, purchase history, device info. | klarna.com/uk/privacy/ |
| V12 Retail Finance | Provides finance options and performs necessary credit checks. | Credit info, personal identifiers, transaction and purchase details. | v12retailfinance.com/privacy |
| Trustpilot | Collects and displays customer reviews. | Review content, account info, interactions with reviews, device info. | uk.legal.trustpilot.com/for-reviewers/end-user-privacy-terms |
| Google reCAPTCHA | Protects forms from bots and automated abuse. | Browser/interaction info, IP addresses, cookies. | policies.google.com/privacy |
| Cloudflare | Security, DDoS protection, and performance optimisation. | IP addresses, device/browser info, request headers, usage patterns. | cloudflare.com/privacypolicy/ |
| Google Maps | Displays interactive maps and store locations; may collect location and device data. | Location data, search queries, IP addresses, device info. | policies.google.com/privacy |